Your Venture’s Unfair Advantage

1. Knowledge of the market

V: Able to understand what customers want

R: There are no devices that are targeting this market

I: Someone can easily gather more details about this market

N: I have had knowledge of this opportunity for many years

 

2. UF students

V: Makes a large population of consumers

R: Not many places will have this large of a consumer base

I: There are other universities nationwide

N: A large population of students have cars here

 

3. Knowledge of competition

V: Able to understand what competitors have to offer

R: it’s a small market so there is not as much competition

I: Other companies can easily adapt to market situations

N: I have first-hand experience in this field

 

4. Experience as a consumer of automotive services

V: Able to understand from the customer perspective on the impact of these devices

R: My experiences are unique to me

I: Some people can have similar experiences but nothing imitable

N: No one can take away my experiences and opinions

 

5. Competency of what customers want

V: Able to understand what customer needs and wants are

R: Being a part of this market share helps me understand the needs of customers better

I: Others can gather data on what customers want easily

N: Your customer knows best so trends have to conform to them

 

6. The flexibility of consumer needs and wants

V: able to shift demand based off of what the market is like

R: Not many of marketers are able to change according to demand

I: Marketers can easily change adapt to the new market

N: Your customer knows best so trends have to conform to them

 

7. The first of its kind

V: No other device is on the market that relates to this opportunity

R: No other device exists

I: Companies can easily replicate this product

N: No other device is available like this

 

8. Relationships with technicians

V: I can get first-hand information about the common items customers look for

R: Every technician is different and not everyone has an established relationship with theirs

I: Anyone can develop a relationship with their technician

N: Technicians aren’t the only people who can provide this information

 

9. Knowledge about cars

V: Possess a deeper competency of cars and this opportunity

R: Not many people have as deep of a competency about cars

I: People can learn about cars but may gain the full knowledge like I have

N: there are plenty of technicians that can have the same amount of knowledge as I do

 

10. Marketing experience

V: I have knowledge of who will be the appropriate customers for this device

R: I am the only one who contains my personal market experience

I: This is not something that can be duplicated

N: I am the only person who can credit my work based off of my experiences

 

The resource that I see as most valuable is competency of what customers want. I believe this is the most valuable resource because they are the people who will be buying this product so it is essential that we tailor it to our customer needs