Idea Napkin No. 1
- Who am I?
My name is Malik Davis-Pittman and I am a junior here at the University of Florida. I am studying telecommunications on the management track with a minor in family, youth, and community sciences. My talents included excellent critical thinking skill that allows me to solve problems efficiently and effectively. My aspirations are to improve automotive technology so that road safety is improved, drivers are in safe vehicles, and owners save money. This business concept will play a role in my life because it is a tangible opportunity that can be easily developed. This business concept coincides with my career aspirations to work in consumer relations within the automotive industry to help make driving the best experience possible.
- What are you offering to customers?
The product that I am offering is a device that will allow drivers to be fully aware of what is going on with their car- essentially an all in one diagnostic tool. This device will give drivers the peace of mind that they deserve as they drive daily as this device will alert them of anything that may be wrong with their vehicle and offers ways to fix those issues. This device will also coach the driver on routine maintenance so that their cars can remain in tip-top condition while they are on the road.
- Who are you offering it to?
The customers that this product will best be served to are drivers of cars that are more than 1 year old or drivers of new cars. Older cars tend to lack the technology that this device offers as standard equipment that this device will offer. Some new cars face the same problem, therefore, the device will be beneficial to those drivers. The customers will typically be newer, less experienced drivers or students between the ages of 16 – 22. This product will also be beneficial to older drivers who may not as able to address the issues in the same manner like that of an older driver. These customers will typically fall into the category of being a student, a person who works a 9-5 job, parents or beginner drivers.
- Why do they care?
Customers will pay money for this product because it will save them money from being ripped off from repair shops because they will be able to know exactly what’s wrong with their cars rather than relying on the word of the repairman. This product will also allow drivers to increase the longevity of their vehicles to last the longest that they can with the very useful coaching feature. This product will also improve road safety as it will help prevent unknown hazards from occurring like a blown tire as a result of being underinflated or Collison because some lights bulbs are out in your car.
- What are your core competencies?
Some cars handle all these processes that my product does already but my device allows that technology to be transferred between vehicles and gives you access directly to your mobile phone. This device will be able to be purchased from local automotive stores so it will be easily accessible.
These five elements did a great job at providing an overview of the business concept and allowed me to identify areas that I may have overlooked. Particularly, the psychographics section allowed me to dig deeper into identifying the type of customer that I am looking to provide this product to.
#Assignment 11
OFF The Lot Reviews 
I think that this seems like a great business idea that definitely lines up with your career goals. The best thing that I saw was the intuition to recognize a specific demographic and be able to state why that is your target market. You are definitely right when you shoot for kids our age who are focused on what technology can do for us next, while also realizing that people over 40 years in age tend to be “car wizards” regardless of how much they actually know about cars and would likely refuse the product.
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