Continuing Your Opportunity Research
Who: After conducting five additional interviews in regards to my opportunity to save drivers money with car maintenance and repairs, I found that my first findings weren’t an accurate interpretation of the audience this device will tailor to. My additional interviews revealed that more drivers will benefit from this device regardless is this technology is already embedded in their car because it adds the added benefit of coaching them to do additional maintenance items that the car will not necessarily tell them. This data provided the two extremes for my research which would be to use the device provided by my opportunity or rely on the computers in the car to tell you when something is wrong
What: The need that I presented differs from another need related in regards to safety. The need I presented appeals to the driver or consumers saving money and time by properly updating them with the issues on their cars while the extreme side of this opportunity can jeopardize the safety of drivers or other drivers on the road.
Why: The outsiders’ needs are not radically different from the individuals within the inside boundary. Both need something to tell them when something is wrong with their car. The opportunity that I provided adds the benefit of ensuring safety and saving money and headaches rather using the existing technology. The need remains the same: there is a need for a tool that notifies drivers of what’s going on with their car.
| Who | What | Why | |
| Inside Boundary | – Drivers of older model cars or new cars that don’t have the fancy technology
– Older drivers – New drivers |
– Knowledge of when something is wrong with their car and how to fix it
|
– To save the driver money and unexpected trips to the repair shop
– Improve safety |
| Outside Boundary | – Drivers of fancy cars
– Mechanics – Drivers who have maintenance included with their car |
– There is no need for additional software, aside from what is already in the car, to tell the driver what is wrong | – You can get a new car if yours becomes unrepairable
– Follow the service manual and you’ll be fine |
#Assignment 9
OFF The Lot Reviews 
I am not understanding where the safety of the driver and other drivers on the road comes in to play with your product. Wouldn’t this product help cars and drivers be safer because it warns them that their car has an issue ahead of time? This could prevent people from experiencing emergencies while driving like flat tires and overheated engines.
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